Behind the Katha · 001EVERY CELEBRATION IS LIKE A PUZZLE

Every
celebration
has a story.

I'm Ranjani. I make small, detailed celebrations, write stories about the day to day with two kiddos, and turn it all into content reels.

A kids' celebration table set with cups, paintbrushes and activity sheets

Set the table, let them make a mess, then write it all down.

The word

கதை

kathai

noun · story, told aloud

Katha is the word my grandmother used for the stories she told while cooking, not the polished kind, the kind with interruptions.

Katha Clicks is my version of that. A place where the story comes first and the celebration is how we hold it: birthdays, milestones, movie nights, ordinary Tuesdays that deserved a little more attention than they got. Culture isn't a theme here. It's just what's already on the table.

Stories · Issue 001 in progress

The first story is
still being written.

Nothing published yet, and that's on purpose. One honest essay beats four filler ones. Leave your email and you'll get the first one the day it lands.

Tell me where to send it

coming soon, promise

Celebrations · Second, always

Parties with
a point of view.

Birthdays that sound like the kid. Milestones that don't need a theme. Design that starts from a story, one detail, or a stubborn memory, then stops before it gets precious.

Birthdays
First birthdays through the loud single digits.
Milestones
Naming days, house-warmings, half-sarees, ordinary wins.
Design
Tablescapes, paper, styling, and one good handmade thing.
A pink rosette first birthday cake with a gold ONE topper and a name banner
Content & reels · The part I love most

Short videos,
made like
little stories.

Content creation is my specialty. I make unique content reels: short-form video that sounds like a real person made it, because one did. No stock footage, no script that reads like a script. Just the same story-first eye I bring to celebrations, pointed at a phone.

Some are for brands. Some are for the moms who follow along. All of them are the thing I'd be making anyway, just with a send button.

See how content work happens
Culture, woven in

Not a theme.
Just the house
we live in.

Tamil at the dinner table, Halloween in the driveway, kolam chalk next to sidewalk chalk. My kids will grow up thinking all of it is normal, because in this house it is.

  • Language

    Two at once, badly, on purpose.

  • Food

    Filter coffee and boxed mac. Same week.

  • Ritual

    Borrowed, adapted, sometimes invented.

  • Belonging

    Everyone's welcome at the potluck.

Read Our Katha
Work with us · Third, on purpose

Ways we can make something together.

I take on a handful of projects at a time, because the alternative is doing them badly.

01

Celebrations

Concept, styling and story direction for birthdays and milestones. Full design or a second opinion.

02

Content & Reels

Unique content reels and photo sets made in a real Bay Area home, with real kids interrupting. The part I love most.

03

Brand partnerships

Long-form storytelling for brands mothers actually keep in the cupboard.

04

Community collabs

Co-hosted gatherings, venues, local makers, and anyone building something for moms.

See how it works
Ranjani, founder of Katha Clicks, kneeling on the grass in a floral dressRanjani
Founder's note

I started this because
nobody wrote the part
I needed to read.

There is plenty online about how to make a party look expensive. Very little about what it feels like to raise two Tamil kids in Northern California after growing up as a Tamil kid in South Jersey.

So I do both: I design celebrations for other families, and I write about ours. I'm not an event planner. I'm a mother with strong opinions about paper goods and a camera that's usually slightly out of focus.

More about me
The letter · once a month, maybe

One story, one celebration idea, zero life advice.

Or skip the list and just email me. That works better anyway.